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Many serious sports bettors consider the futures wager the province of rank amateurs trying to go for the big killing. Theyre the sports betting equivalent of the wanna-be stock investor who always gripes if only I had bought Microsoft when they went public. Theyre not the type wholl do the work to grind out profits in the market, nor are they forward thinking enough to find the next big company to go public. Theyd rather lay some money on a high priced dog and hope for the best, which seldom (if ever) occurs. Right now at some sportsbooks a $100 bet on the Cincinnati Bengals to win the 2010 Superbowl will pay back $10,000. The problem is that the true odds of Cincinnati winning the Superbowl are probably in the range of 50,000 to 1 which makes the +10000 youre getting in this bet a bad value from the get-go.

For the more serious bettor, there’s a number of obvious problems with futures wagers. They require that your wagering ‘capital’ be tied up for months. Furthermore, once you’ve placed your bet you’re at the mercy of injuries, suspensions, trades and the other numerous factors that can spell defeat for a sports team. It’s no simple task keeping up with these variables on a day to day basis, and predicting them over a longer term is the province of psychics and not sports handicappers.

So futures plays have no relevance to a serious approach to sports handicapping? Not necessarily. It’s crucial to think of the sports betting discipline in terms of value. Used properly, futures wagers are frequently a good way of maximizing line value and finding overlay situations. Here are some ways in which future wagers can be successfully leveraged.

The early bird gets the worm. The early bettor gets the value: Many sports books offer non-sports proposition bets, including entertainment based wagers like the Academy Awards. Someone who enjoys following the industry and keeping up-to-date on whats happening in Hollywood can get a decided edge over the bookmaker, who doesnt have the time to stay juiced in to industry news and gossip.

Every year some sportsbooks start to take action on the big Academy Awards categories like Best Picture and Best Director well before the actual nominations are released. If you can stay up-to-date on the buzz surrounding certain films you can get substantially better value than if you wait until after the nominations are released.

The nature of the film industry makes using a future wager in this manner very attractive. The release schedule of films is established in advance and is publicly known. The cut off date for award consideration is the end of the calendar year, so nothing can pop up and become a surprise after that. Of the hundreds of films that are released each year only a handful are legit Oscar contenders and with some work its easy to narrow those down further. After that its just a matter of finding the value.

Taking a position for profit: Now well turn our attention to sports and how to use the futures wager there. As I noted above, sports inherently presents more variables than the film industry. Furthermore, the top teams are usually not priced for value. Currently you can get +650 on New England to eventually win the 2010 Superbowl. The Patriots are certainly capable of winning, but the value just isnt there.

To find value on this sort of wager you need to look for ‘dark horse’ candidates. For example, at midseason you could have bet on the Carolina Hurricanes to win the 2009 Stanley Cup at prices as high as 25/1 or 30/1. Now, they’re one of four teams remaining and are priced at 5/1 to 7/1 depending on the book.

This play wasnt based on any sort of certainty that this team would win the Stanley Cup, but rather on the value they presented. In other words, the true odds of this dark horse Cup win is more in the range of the current price so the 40/1 is a clear overlay. Once the playoffs begin, this sort of positional play offers a lot of options to hedge and to lock in a profit.

Dont forget the field. Many bettors dismiss plays on the field in a futures wager out of hand, thinking that the wager represents all of the entrants not good enough to justify an individual price. If you pay attention, however, you can frequently use a field wager to your advantage. Shortly after Dale Earnhardts tragic death at the 2001 Daytona 500 I found a sportsbook that was offering a field wager on the NASCAR rookie of the year award at 15/1. Richard Childress Racing hadnt officially announced Harvick as the fulltime replacement for Earnhardt, but the word on the streets strongly suggested that would be the case. I knew that Harvick was a talented young driver (he was the 2000 Busch Series rookie of the year), but the unique situation with a rookie driving for one of the best financed and most experienced teams in the sport was too good to pass up. I made the bet on Harvick at just the right time, since after he was announced as the replacement for Earnhardt the line dropped to 5/1. After he won his first race (in his third race) the line dropped to 2/1 and by mid season the field was a -250 chalk.

This is obviously a best case example, but there have been similar circumstances that were still good value plays but didnt work out perfectly like the Harvick situation. Several years ago it wasnt uncommon to find a field bet on NASCAR road races that allowed you to bet several of the road course specialists like Ron Fellows, Boris Said and Scott Pruett with one bet. You wont be able to take advantage of the field bet often, but if you keep your eyes open and think out of the box it can be very profitable when it does occur.

As a postscript, I want to emphasize the importance on shopping around any futures play for the best price. Shopping points is a smart thing to do on any wager, but the differences from book to book are frequently most extreme with futures plays. A little legwork can yield a substantially better price and the resulting better value.